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The Platform Economy: How Japan Transformed the Consumer Internet
Download The Platform Economy: How Japan Transformed the Consumer Internet
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Review
"By relocating the origins of the platform economy to Japan’s consumer technology industries of the 1990s, Marc Steinberg offers a powerful intervention into current debates about platformization. This is a book that challenges us to think differently about the business and culture of digital media."—Ramon Lobato, author of Netflix Nations: The Geography of Digital Distribution"Phenomenal. Marc Steinberg rewrites the history of the platform economy. Moving beyond an exclusive focus on Silicon Valley, he demonstrates that a crucial part of this history can be found in 1990s Japan. Steinberg deftly traces the emergence of platform theory and practices around Docomo’s i-mode, exploring intersections with U.S. and French discourse, and ending with the global markets forged by iOS and Android."—Thomas Poell, coauthor of The Platform Society: Public Values in a Connective World"The American tech giants monopolize our attention in daily life; they also tend to hog the attention in technology criticism. Marc Steinberg offers a more expansive and nuanced analysis, showing that the ‘platform’ story did not begin in Silicon Valley and is not likely to end there. A rigorous, illuminating book."—Rebecca Tuhus-Dubrow, author of Personal Stereo
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Product details
Hardcover: 304 pages
Publisher: Univ Of Minnesota Press (February 26, 2019)
Language: English
ISBN-10: 1517906946
ISBN-13: 978-1517906948
Product Dimensions:
5.5 x 1.5 x 8.5 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#3,966,313 in Books (See Top 100 in Books)
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